SQSP CREATIVEDEPT.
Overview
The Creative Department needed a digital home that matched the energy of its output — campaigns for the Super Bowl, collaborations with artists, and experimental brand work that pushes boundaries.
We built an interactive publishing platform that treats every campaign as a first-class editorial experience.
GenerativeSystems
Audio-reactive animations respond to the soundtrack of each campaign video. We built a custom GLSL shader pipeline that generates unique visuals in real-time, ensuring no two visits produce the same experience.
Credits
Creative DirectionRajveer Singh
Creative CodingStudio Lab
Sound DesignAudio Team