SQUARESPACEBRAND
Introduction
The Squarespace brand can be seen throughout all touchpoints of the organization; from marketing, advertising and social and also through to the CMS product itself.
As we are predominantly a digital company, our output as a brand can have a strong emphasis on motion as the medium we are able to roll out to is able to show moving visuals.
The challenge was to roll out this concept throughout all of our various teams and touchpoints in a cohesive way that worked for all stakeholders while maintaining strong brand recognition and unique design.
BrandGuidelines
Our brand guidelines are at the core of all our teams' outputs. We met with every team in the organization from product, to social, to campaigns and the dotcom team to figure out how to create guidelines that would take into account the needs of each team.
Motion withinBrand
A very important part of the brand is motion. We essentially wanted to brand moving elements and the way objects move. The idea was relatively simple: take a square, and the space it occupies as it is moved through a 3D axis.