SQUARESPACEPRODUCT
The Product
Squarespace's product suite powers millions of websites. The challenge was building a commerce engine that scales from a single storefront to enterprise-grade catalog management without sacrificing the simplicity that defines the brand.
Every interface decision was measured against two metrics: time to first meaningful interaction, and cognitive load per task.
CommerceEngine
The checkout flow was rebuilt from the ground up. We reduced the number of steps from five to two, introduced saved carts with cross-device sync, and implemented a guest-to-account merge that preserves order history seamlessly.
Credits
Product DesignRajveer Singh
Engineering LeadPlatform Team
User ResearchUX Research